This Privacy Notice, inclusive of our General Terms of Service, explains what personal data we collect, how we use your personal data, reasons we may need to disclose your personal data to others and how we store your personal data securely.
For clarity, West Street Orthodontic Practice may be both data controller and data processor for your personal data under certain circumstances.
We must advise that this policy is subject to change, so please check our website on a regular basis for any further changes.
Data Protection law changed on 25 May 2018
This Privacy Notice sets out your rights under the new laws.
This Policy is updated from time to time. The latest version is published on this page.
If you have any questions about this policy, please email us or write to us.
We gather and use patient information in order to provide products and services and to enable certain functions on this website.
We also collect information to better understand how visitors use this website and to present timely, relevant information to them online.
Forms on this website do collect personal data that you submit, which will be emailed with the intent to store that data on industry standard UK email hosting and practice management records for the purpose of providing you a service.
General data protection regulation (gdpr) (eu) 2016/679
Our practice is Notified with the Information Commissioner's Office (ICO).
Our Data Controller can be contacted at our practice address or by telephone with any questions you may have or details concerning the protection of your personal data.
Our Practice is Registered with the Care Quality Commission (CQC). Details of our Registration can be seen at www.cqc.org.uk. Our practice has to comply with the CQC data protection policy for Patient Records both offline and online.
What data we gather
We may collect your data in a variety of ways on this website. Our lawful basis for processing your data will be your explicit consent to us to do so. We may store this data indefinitely.
We may collect the following information:
Contact information including your email address
Demographic information, such as postcode, preferences and interests
Website usage data
Other information relevant to patient enquiries
Other information pertaining to special offers and surveys
How we use this data
Collecting this data helps us understand what you expect from your practice, enabling us to deliver improved products and services.
Specifically, we may use data:
For our own internal records
To transfer or share sensitive patient data with other registered dental or medical professionals
To improve the products and services we provide
To contact you in response to a specific enquiry
To customise the website for you
To send you promotional emails about products, services, offers and other things we think might be relevant to you.
To send you promotional mailings or to call you about products, services, offers and other things we think might be relevant to you.
To contact you via email, telephone or mail for research reasons.
Your individual rights
As an individual, you have the following rights in regard to the data that we collect and store:
The right to be informed
The right of access
The right to rectification
The right to erasure
The right to restrict processing
The right to data portability
The right to object
Rights in relation to automated decision making and profiling.
Should you wish to exercise any of these rights, please call the practice and speak to our Data Controller or Data Protection Officer.